OFTEN or EVERY SO OFTEN?###

English for Today by Ganiu Abisoye Bamgbose (Dr GAB)

OFTEN or EVERY SO OFTEN?

I sometimes make money from my business so I get new clothes ~often~ (nonstandard).
I sometimes make money from my business so I get new clothes *every so often* (standard).
“Every so often” means occasionally; from time to time.

I make money from my business daily so I get new clothes almost every week; I mean ~every so often~ (nonstandard).
I make money from my business daily so I get new clothes almost every week; I mean *often* (standard).
If something often happens, it happens many times or much of the time.